Personal Selling Principles
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Jeffrey P. Myers - Principal

  • Founder/principal, program designer and trainer.
  • 35 years of broadcast sales and management, personnel and organizational experience.
  • Created winning entrepreneurial and corporate sales teams in both radio and television.
  • Responsible for creating double digit revenue increases for PSP Clients.
  • Education:
  • Boston University – BA.- Sociology
    CBS Radio – Diversity Training
    Certifications –RBA, MBTI, FIRO-B, TKI

Dr. Janice Presser

  • Co-Founder and CEO of The Gabriel Institute (TGI)
  • Originator of Role Based Assessment™ and acknowledge Thought Leader in qualitative assessment
  • Contributor to Leadership and Personal Excellence
  • Creator of "Coherent Human Infrastructure" concept
  • Author of 5 books and numerous articles
  • Dr. Presser has served on SHRM's Human Capital Assessment/Metrics Special Expertise Panel
  • HCI's National Advisory Board on Talent Development and Measuring Quality of Hire Expert Panel
  • Is Contributing Editor for Selection in ELLA ®, Employment Labor Law Audit.
Bob McAlpine
  • 25 years of experience in executive and leadership development.
  • Fifteen years developing leadership assessment and development programs.
  • Trainer/facilitator with fourteen years experience with MBTI®.
  • Resource/trainer for MBTI, TKI, and FIRO-B
  • Author and instructor for quantitative decision making, verbal communications, briefing techniques, supervisory skills, and counseling.
  • Education:
  • MA in Management from Webster University
    BA in Management from St. Martin’s College

Dana C. Myers

  • Certified assessment needs analysis for Role Based Assessment™ (RBA)
  • Ten years (combined) in automotive, advertising, and personnel placement sales.
  • Five years telemarketing exp. in banking and personnel placement.
  • Six years of operational management experience.
  • Education:
  • Business Administration –Morgan State University
  • Certifications - RBA, MBTI and FIRO-B

Frank Zappala

  • 35 years in sales and management with corporate and entrepreneurial broadcasters
  • Resource/trainer in sales, database and revenue development (ALMS)
  • Responsible for increasing revenues with established businesses and start-ups.
  • Collaborates with professionals from other disciplines to create innovative solutions for a broad range of business challenges.
  • Education:
  • BA. - University of Maryland Speech and Communications/Psychology, Math & Science
    Certifications - Sterling Institute – Performance Management
    RSI –Corporate Leadership and Interpersonal Relations

George Cook

  • 19 years of media and marketing management experience.
  • Brand strategist for developing custom content and marketing solutions for product launch, transformation, tune up or turnaround.
  • Author of "Radio & Records in a PPM World" which is utilized in all media programming platforms today.
  • Entertainment marketing consultant to nationally syndicated radio personalities.
  • Education:
  • College of Charleston -Engineering Program
    Conclave Learning College Faculty Certifications - Success Motivation Institute (SMI)
  • RAB - Certified Digital Marketing Consultant (CDMC)