Personal Selling Principles
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PSP FACILITATORS

Jeffrey P. Myers - Principal

  • Founder/principal, program designer and trainer.

  • 35 years of broadcast sales and management, personnel and organizational experience.

  • Created winning entrepreneurial and corporate sales teams in both radio and television.

  • Responsible for creating double digit revenue increases for PSP Clients.

Education:
Boston University – B.A.- Sociology
CBS Radio – Diversity Training
Certifications – MBTI, FIRO-B, TK
I

   
   

Bob McAlpine

  • Twenty –Five years of experience in executive and leadership development.

  • Fifteen years developing leadership assessment and development programs.

  • Trainer/facilitator with fourteen years experience with MBTI®.

  • Resource/trainer for MBTI, TKI, and FIRO-B
    Author and instructor for quantitative decision making, verbal communications, briefing techniques, supervisory skills, and counseling.

Education:
MA in Management from Webster University
BA in Management from St. Martin’s College

   

Dana C. Myers

  • Ten years (combined) in automotive, advertising, and personnel placement sales.

  • Five years telemarketing exp. in banking and personnel placement.

  • Five years of operational management experience.

Education:
B.A.- Business Administration –Morgan State University Certifications (Under study) – MBTI and FIRO-B

   
Frank Zappala
  • Thirty-year veteran in sales, and management with corporate and entrepreneurial broadcasters
  • Resource/trainer in sales, management, and database revenue development (ALMS)
  • Contributed to increasing revenues with established businesses, and start-ups.
  • Works with professionals from other disciplines to create innovative solutions for a broad range of business challenges.
Education:
Bachelor of Arts degree from the University of Maryland in Speech and Communications,
Radio and Television Broadcasting (Minors –Psychology, Math and Sciences)
Sterling Institute – Performance Management
RSI –Corporate Leadership and Interpersonal Relations