"Life and Death in The Executive Fast Lane"
By Manfred Kels Devries, a leading HR authority
derailment of a CEO is seldom caused by a lack
of information about the latest techniques in
marketing ...it comes about because of a failure
to get the best out of people."
the Knowledge Assets of Your Company Because Applied
Knowledge is Power
a interview Gary Fries, former CEO of the Radio
Advertising Bureau, offered this analysis of the
radio industry, that is applicable to both the
private and public business sectors:
"There is no question that leadership is part of (the problem of recruiting and maintaining great achievers in radio today). Look at the priorities of the sales manager or director of sales in a market cluster. They have so much pressure for performance that they do not have the time or energy to train and nurture new people. .We don't do a good job of investing in our people, from a training standpoint."
When the people in your organization are encouraged to maximize
their position and become focused solely on prioritizing the
customer's needs you will create a "sense and respond"
marketing organization with a competitive advantage.
your team members understand PSP 1's customer focused
process they will achieve your agency's mission or grow
your company's revenue.
winning organization is one that incorporates "Total
Staff Marketing (TSM©)
create TSM© each individual has
to know who the clients are and their importance to
the organization. When the total staff becomes focused
on prioritizing the customer's needs, your team will
have achieved an important characteristics of a "sense
and respond" organization ...customer satisfaction.
1 helps team members to:
Bring their individual leadership skills to their workplace;
Focus their leadership skills on satisfying
Utilize their strengths within their department
to help strengthen the organization;
Interact with clients and their related
business partners at the executive level;
Understand the mutual benefits of developing relationships with customers that go beyond the peripheral of single focus fixes.
1 helps organizations win by:
- Designing a management partnership agreement
that focuses on your agency or company's specific
- Creating a performance based environment that ensure a high
level of quality control in the delivery of your
agency or company services;