"Life and Death in The Executive Fast Lane"
By Manfred Kels Devries, a leading HR authority
"The
derailment of a CEO is seldom caused by a lack
of information about the latest techniques in
marketing ...it comes about because of a failure
to get the best out of people."
Unleash
the Knowledge Assets of Your Company Because Applied
Knowledge is Power
In
a interview Gary Fries, former CEO of the Radio
Advertising Bureau, offered this analysis of the
radio industry, that is applicable to both the
private and public business sectors:
"There is no question that leadership is part of (the problem of recruiting and maintaining great achievers in radio today). Look at the priorities of the sales manager or director of sales in a market cluster. They have so much pressure for performance that they do not have the time or energy to train and nurture new people. .We don't do a good job of investing in our people, from a training standpoint."
When the people in your organization are encouraged
to maximize themselves and become focused solely
on prioritizing the customer's needs you will
create a "sense and respond"
marketing organization with a greater competitive
edge.
When
your team members understand
PSP's customer
focused process they will achieve your agency's
mission or grow your company's revenue.
A
winning organization is one that incorporates
"Total Staff Marketing
(TSM)©
To
create TSM each individual has to know who the
clients are and their importance to the organization.
When the total staff becomes focused on prioritizing
the customer's needs, your team will have achieved
an important characteristics of a "sense and respond"
organization ...customer satisfaction.
PSP
helps
team members to:
-
Bring their individual leadership skills to their workplace;
-
Focus their leadership skills on satisfying
the customer;
-
Utilize their strengths within their department
to help strengthen the organization;
-
Interact with clients and their related
business partners at the executive level;
-
Understand the mutual benefits of developing relationships with customers that go beyond the peripheral of single focus fixes.
PSP
helps organizations win by:
- Designing a management partnership agreement
that focuses on your agency or company's specific
challenges;
- Creating a performance based environment that
ensure a high level of quality control
in the delivery of your agency or company services
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