"Life and Death in The Executive Fast Lane"

By Manfred Kels Devries, a leading HR authority

The derailment of a CEO is seldom caused by a lack of information about the latest techniques in marketing …it comes about because of a failure to get the best out of people."

"Unleash the Knowledge Assets of Your Company Because Knowledge is Power"

In a recent interview Gary Fries, CEO of the Radio Advertising Bureau, offered this analysis of the radio industry:

"There is no question that leadership is part of (the problem of recruiting and maintaining great achievers in radio today). Look at the priorities of the sales manager or director of sales in a market cluster. They have so much pressure for performance that they do not have the time or energy to train and nurture new people. …We don't do a good job of investing in our people, from a training standpoint."

When the people in your company are encouraged to maximize themselves and become focused solely on prioritizing the customer's needs you will create a "sense and respond" marketing organization with a greater competitive edge.

When your employees understand Personal Selling Principles' (PSP) customer focused process they will grow your company's revenue.

Now is the time to include revenue development in your budgets.

A winning organization is one that incorporates "Total Staff Marketing™ (TSM)©

To create TSM each individual in the company has to know who the clients are and their importance to the company. When the total staff becomes focused on prioritizing the customer's needs, the company will have achieved an important characteristics of a "sense and respond" organization ...customer satisfaction. Personal Selling Principles (PSP) helps smaller organizations compete with larger corporations and win!

Personal Selling Principles (PSP) teaches employees to:

• Bring their individual leadership skills to their workplace;

• Take their leadership skills directly to clients and become their marketing consulting; 

• Utilize their strengths within their own company to create stronger internal departments;

•  Interact with clients and their related business partners primarily at the executive level;

• Understand the mutual benefits of developing relationships with customers that go beyond the peripheral of single focus fixes.

Personal Selling Principles (PSP) helps organizations win by:

• Offering a reliable alternative to the current industrialized approach of "make and sell"; 

• Creating a performance based environment to ensure a high level of quality control in the delivery of your services;

• Helping develop revenue through non-traditional revenue categories;

• Designing a managing partnership agreement around your company's specific challenges, which is a responsive approach.