What is MPA?

THERE IS NO MAGIC TO TRAINING... It takes a well thought out plan implemented over time.

 

Personal Selling Principles (PSP) learning program is tried and proven. It has helped organizations grow revenue through internal transformation.

The migration from a traditional sales organization to an individual customer focused organization requires a process. The process helps a "make and sell" sales organizations transform itself into a "sense and respond" marketing team.

PSP has combined the new management model of "sense and respond" with the psychological type theory instrument known as - Myers Briggs Type Indicator (MBTI), the Fundamental Interpersonal Relationship Orientation Behavior Instrument (FIRO-B) and Thomas Kilman Instrument (TKI) to create the "Managing Partnership Agreement" (MPA)©.

PSP's learning program is modular and scaleable, offering PSP and its clients, the flexibility to design a program that meets their company's specific objectives.

A MANAGING PARTNERSHIP AGREEMENT (MPA)CONSISTS OF ALL TWELVE MODULES:

 

MODULE ONE - Total Staff Marketing - Why Are We Here?

MODULE TWO - Marketing vs Sales-The Ten Steps We Sometimes Forget.

MODULE THREE - Myers Briggs Type Indicator (MBTI)-Helping You Understand You.

MODULE FOUR - Helping You Understand How To Communicate Better with Others (MBTI)

MODULE FIVE - Introduction Of The Account List Management System (ALMS)

MODULE SIX - Introduction Of The Database

MODULE SEVEN - Understanding Our Interpersonal Behavioral Preferences (FIRO- B)                        

MODULE EIGHT - Integrating Our Personality With Our Interpersonal Behavior (FIRO-B/TKI)

MODULE NINE - How To Manipulate The ALMS For Maximum Revenue Growth (Sales)

MODULE TEN - How To Manipulating The ALMS For Maximum Revenue Growth (Management)

MODULE ELEVEN - Managers Only-Go Slow To Go Fast

MODULE TWELVE - Total Staff Marketing - Where Do We Go From Here?

 

Technology is rapidly converging traditional mediums and has made it necessary for companies to address their internal and external challenges expeditiously. The "sense and respond" management model does exactly that.

Successful companies focus on their plan, internal processes, and their people. PSP's learning program has helped its clients to clarify their focus, increase revenue, define strategic sales growth, create brand value, and achieve customer and employee satisfaction.