Here's what some of the industry leaders say about Personal Selling Principles (PSP) :

John C. David, Exec. V.P./Radio, NAB: "Customer focused selling is what is going to take radio into the 21st century."

Gary Fries, CEO of the RAB: "What (PSP) is doing is very needed in the radio industry today."

Jim Winston, Exec. Director, NABOB: "Given the new competitive nature of our industry, PSP is something all CEO's, Presidents, and General Managers should review."

Eddie Edwards, President of BBA: "PSP brings a vital new sales paradigm and sellers can no longer continue with the ways of old and expect success in their careers."