ABOUT US
PSP 1, LLC is a performance enhancement company with two divisions
Both divisions focus on critical communications, priority management, skillsets, role based assessment, leadership development and ultimate goal attainment.
PSP has effectively combined the management model of “sense and respond” with behavioral, psychological and motivational instruments to create its “Total Staff Marketing” (TSM)© program.
Personal Selling Principles (PSP)
A media management and revenue development company.
Personal Skills & Principles (PSP)
A human capital infrastructure enhancement company.
CREDENTIALS & CERTIFICATIONS
RBA™
RBA is an assessment instrument for hiring, training, managing, and advancing human capital
TKI®
The Thomas Kilmann Conflict Mode Instrument (TKI®) has been a leading conflict management assessment used by professionals throughout the world to learn about how differing conflict handling styles affect personal and group dynamics.
FIRO-B®
Fundamental Interpersonal Relationship Orientation-Behavior (FIRO-B®) is an instrument that assist organizations with team-building and how to effectively communicate with others.
MBTI®
The Myers Briggs Type Indicator® is world renowned for its ability to enable individuals to grow through an understanding and appreciation of individual differences
Download MBTI Factsheet
The Media Sales Institute (MSI) is an intense, ten-day sales training program, developed by PSP in 1999 for college graduates, career changers and military personnel (Post 9/11) who are passionately interested in pursuing a career in media sales.
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Broadcast 2 Broadband is a breakthrough communication model known as the 3’E’s (created by PSP1, LLC) that utilizes broadcast, mobile and internet technologies to Engage, Educate and Empower medically underserved communities to improve health and wellness
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PSP’s Managing Partnership Agreement (MPA) has assisted organizations with employee clarification of goals, enhanced employee performance, increased productivity, and customer and employee satisfaction.
The Account List Management System (ALMS) allows a company to organize its information into an inclusive relational database. An ALMS is designed to meet the organization’s specific needs.
Download ALMS Factsheet
OUR TEAM
Jeffrey P. Myers
Principal
- Founder/principal, program designer and trainer
- 35 years of broadcast sales and management, personnel and organizational experience
- Created winning entrepreneurial and corporate sales teams in both radio and television
- Responsible for creating double digit revenue increases for PSP Clients
Dana C. Myers
Programs Manager
- Certified assessment needs analysis for Role Based Assessment™ (RBA)
- Ten years (combined) in automotive, advertising, and personnel placement sales.
- Ten years telemarketing exp. in banking and personnel placement.
- Six years of operational management experience.
- Certifications – RBA, MBTI and FIRO-B
Frank Zappala
Contributor
- 35 years in sales and management with corporate and entrepreneurial broadcasters
- Resource/trainer in sales, database and revenue development (ALMS)
- Responsible for increasing revenues with established businesses and start-ups.
Collaborates with professionals from other disciplines to create innovative solutions for a broad range of business challenges.Collaborates to create innovative solutions for business challenges
Graham “Skip” Dillard
Contributor
- 20 + years of media, marketing and management.
- Brand strategist for developing custom content and marketing solutions for media companies.
- Recognition’s Include: Certificate of Merit for Community Service – U.S. Congress ,The FCC’s Advisory Committee for Diversity/Digital Empowerment, “Top Program Director’s in America” in Radio Ink Magazine, and more!
Dr. Janice Presser
Contributor
- Co-Founder and CEO of The Gabriel Institute (TGI)
- Originator of Role Based Assessment™ and acknowledge Thought Leader in qualitative assessment
- Contributor to Leadership and Personal Excellence
- Creator of “Coherent Human Infrastructure” concept
Bob McAlpine
Contributor
- Co-Founder and CEO of The Gabriel Institute (TGI)
- Originator of Role Based Assessment™ and acknowledge Thought Leader in qualitative assessment
- Contributor to Leadership and Personal Excellence
- Creator of “Coherent Human Infrastructure” concept
TESTIMONIALS
Heather B. Peeples
VP and General Manager of (multiple) Gray Television Stations
“During a year of revenue and personnel uncertainty, we retained PSP to assist with the development of a strategic enhancement plan for two of our sales teams. PSP designed and facilitated “The Individual Development Plan” which assisted each team member with goal setting and one to one coaching that focused on goal attainment. Not only did we achieve our revenue goal, everyone admitted to growing professionally and personally from the program. We made a SOUND investment …Thanks PSP!!!”
Hundley Batts
President, Broadcast One Radio Group
PSP’s program not only improved our revenue significantly in one year, it also helped management to enhance our entire staffs capability at the same time.”
Donna Kessler
President of Operations, Morris Visitor Publications (MVP)
This was our first experience working with PSP and we were pleasantly surprised by the level of knowledge and professionalism expressed by the candidates, which I attribute to the PSP selection process and training program. PSP’s ability to assist with training the candidates for our business model, and their support of the candidates through their Morris Visitor Publication (MVP) orientation term was wonderful and much appreciated.”
Henry Pastor
Former VP of H/R, Comcast Spotlight (Southeast Division)
“It is with great pleasure I get to share my experience with the Media Sales Institute program. Over the last 7 years I have had outstanding interaction and great success with the Media Sales Institute. The program has allowed Comcast Spotlight to make exceptional hires and impacted our Diversity Inclusion efforts in extraordinary ways. The program provides an enriched training program for its participants, and as a media employer I appreciate the wealth of knowledge the MSI candidates possess upon graduation. I am always impressed with the professionalism and ambition of the program participants, and look forward to making great hires. Thank you MSI for making so phenomenal; it is an integral part of our recruiting strategy.”
Kathy Times
VP, Florida A & M University (FAMU) Office of Communications
“PSP1 was hired to perform an organizational assessment of Florida A&M University’s Office of Communications. The principals’ knowledge of the evolving media landscape, human resources, and unique skills provided the team with immediate and ongoing solutions to help enhance the university’s brand awareness, manage projects, and improve internal and external communications. They promised a calendar of change and delivered a blue print for success with a smile and positive energy that was contagious.”
John C. David
Exec. V.P., National Association of Broadcasters (NAB)
“Customer focused selling is what is going to take radio into the 21st century.”
Heather Monahan
Vice President, Sales of Beasley Broadcast Group
Jeffrey’s in-depth product knowledge, unique instructional technique, and excellent people skills brought him rave reviews from our Top Sellers.”
Gregory A. Davis
Chief Executive Officer, Davis Broadcasting
“After working with PSP, it is easy to understand why companies would turn to Jeffrey Myers and PSP for advice and assistance. Personal Selling Principles eye for detail and knack for sales are to be admired. Jeffrey’s team brings personal everyday experiences to life, shaping judgments in leadership in the real world of broadcasting. I highly recommend his practical selling principles …guaranteed success.”
Ron R. Davenport, Jr.
President, Sheridan Broadcasting Corporation
“PSP management was of tremendous benefit to my company after we made a significant management change. PSP management brought a wealth of talent, experience, and expertise to our day to day issues and had a hugely positive impact on our operation. We continue to employ many of the strategies and techniques that PSP management brought to us, and PSP continues to be an important resource for my company.”
CONTACT US
Let's start a project together!
OUR LOCATION
Beltsville, MD 20705
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SEND US AN EMAIL
dana@pspconsulting.net